Commercials · 2022
Gyada Solari
- Client Gyada Cosmetics
The third film in the series made for Dusty on environmental awareness, again on the subject of recycling.
Dusty handles waste collection and disposal for Catania and for a number of towns in the Etna area; over the years it has built a strand of communication aimed at residents, of which these films are part.
Coming back to the same subject a third time poses a specific problem: saying the same thing without repeating yourself. Each film changes the way in — what is shown, who speaks, where you watch from — in order to reach the people the previous message did not.
The other two in the series are Dusty and Dusty — kerbside collection.