Dusty commercial

  • Commercials
  • 2018
  • 1:34
  • Catania

The first public-awareness film made for Dusty, the waste management company serving Catania.

Details
Client
Dusty
Year
2018
Category
Commercials
Location
Catania
Running time
1:34
Roles
Direction, Camera, Editing

The first film made for Dusty, the Catania company that runs waste collection and disposal for the city and the towns around Mount Etna.

Unlike a commercial, there is no product to sell here: the goal is to persuade people to sort their waste. That is a message which has to explain a behaviour and make it appealing, without sliding into the tone of a sermon.

It is the first of three films made for the company on the same subject, alongside Dusty — kerbside collection and Dusty 3.

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